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PNOOZ

Pixel Ad FAQ

Last updated: Thursday, June 29, 2006
  1. What's the Kilopixels.com Philosophy?
  2. This isn't an original idea, is it?
  3. Who are you?
  4. How long will the site remain online?
  5. Why should I buy pixel ads?
  6. Why the dull design?
  7. Why KILOPIXELS.COM?
  8. What are your Terms And Conditions?

1. What's the Kilopixels.com Philosophy?


The basic principle is to sell advertising space by the pixel to advertisers who are seeking a cost effective means by which to drive more traffic to their website(s) from a quality source.

We offer a multi-tiered pricing structure that will accommodate any marketing and advertising budget. Please see the "Get Pixels" page for details.

For the purposes of improving search engine page results (SERP), Internet advertisers need to be concerned with building incoming links from varied and quality sources. We provide this service in a unique, cost effective manner. We actually provide two links to your website with every reservation, one linked to the image you provide on the main page and another highly prized text link on the "Pixel List" page. The entire process is 100% automated. Once a payment is successfully received the associated links will then become live.

We liken our particular approach to pixel advertising to that of billboard advertising insomuch as:
a) The focus is completely on the advertiser
We purposely avoided a cluttered design for this very reason, giving up lucrative "AdSense" space so that there would be no distractions away from our clients. We also chose a grid layout that was more 800x600 resolution friendly as current stats still reflect that 1 in 5 web surfers are still utilizing this resolution. Please see: http://www.w3schools.com/browsers/browsers_stats.asp for details.

b) Billboard advertisements are not permanent
As we outlined in detail in the FAQs and Terms, we believe that pixel advertising would better serve the client and provider if it were more dynamic and less static or altogether stagnant.

c) Successful billboard marketers place their signs on main thoroughfares
We've been in the Internet development business since 1995 and our most successful developments have been those with "content relevant" domain names. A kilopixel is defined as 1000 pixels thus is relevant to our service. We would have loved to have been able to register "PixelAds.com", but someone long ago beat us to that. Kilopixel(s) is a popular term found in the tens of thousands in all major search indices. It's a term that can be found by searching Overture's Keyword Selector tool. We were also receiving type-in traffic before launch which is always welcomed and a positive indicator as to future trends. We still have to do a good job marketing the site and our philosophy, but we believe that the domain name gives us an advantage.

Before we begin a new development we ask ourselves, "would it work on a t-shirt?" - meaning, it's got to make sense, be familiar, be memorable, be relevant and yes, look good on a t-shirt. We believe that kilopixels.com meets this criteria and we look forward to the marketing challenges and the ultimate success of Kilopixels.com. T-shirts coming soon...

In addition to unique, cost-effective advertising it also makes for a beautiful, one-of-a-kind mosaic.

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2. This isn't an original idea, is it?


No it's not, props go out to Alex Tew and his Million Dollar Homepage for that, but remember, he utilized unoriginal, traditional means to promote his new idea. I hope to successfully use his new tool to create seed money for some of my own original ideas that I haven't been able to properly develop and promote due to the lack of funds.

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3. Who are you?


The obligatory "Who are you?" question. I'm the 40 something owner of a small Internet development company by the name of Weingarten Enterprises. We're based out of our home in Stone Mountain GA, a suburb of Atlanta. It's a family operation begun in 1996 as a means by which I could stay at home and raise my oldest son. It was going along pretty well until the "Dot Bomb" market implosion of 2000. Since then it's been slow going. Before 2000, everyone was interested in the opportunities afforded by the Internet, but now I find that I have a hard time getting anyone's attention, but I haven't given up yet.

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4. How long will the site remain online?


Here's where I begin to differ from the original idea. The Million Dollar Homepage states that it will remain online, unchanged for at least five years. The Internet is a very dynamic medium and to allow such a creative marketing idea like this to stagnate is an opportunity lost by and for all.

Everyone who reserves our pixel space is entitled to their ad space for the period of one year from the date of reservation. After this one year period, the registered user will be given first right of refusal for renewing the ad space for another period of one year. The price for renewing the pixel space will be determined by the current supply/demand rate at that time. Should the registered user decline to renew, they will forfeit their pixel space and it will revert back to available space for others to reserve. Please review the Kilopixels.com Terms And Conditions for additional information.

We believe this dynamic will allow for a better thriving advertising opportunity. We also believe that this will inspire us in our marketing efforts beyond a set period of time.

It's in everyone's best interest, especially our own, to remain online as a viable entity for as long as possible, so yes, we're going to do everything within our power to remain online for a long, long time. We just respectfully disagree with the idea of any arbitrary time limits.

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5. Why should I buy pixel ads?


It's a brand new marketing idea that is garnering a great deal of attention. Unlike more traditional advertising, pixel ads allow for a more diverse collection of marketing ideas from small and large businesses alike. Diversity is an essential element of any successful business venture. Take shopping malls for example, the large retailers that anchor these malls, WANT other large retailers in the same complex for this very reason. There is a mall in Atlanta that was developed by a major retailer in the mid-1960's for the purpose of being the only major retailer to anchor the complex. It failed. The mall was expanded in the 1980's to include additional major retailers. This same mall thrives today.

In addition to the image link, a registered user who reserves our pixels will also automatically receive an additional link on the "Pixel List" page and we all know how important it is for search engine page ranking to have those inbound links.

Lastly, we believe that our affordable, multi-tiered pricing structure will help fuel the dynamic we hope to create.

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6. Why the dull design?


Our uncluttered design is intentional. The point of the site is to highlight our customer's advertisements. We believe that any slick, high-tech HTML gadgetry or extraneous imagery would distract from the point. Sort of like wearing a plaid shirt and striped pants. Our efforts were focused on making a reasonably attractive, but most of all, functional site for the benefit of our clients.

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7. Why KILOPIXELS.COM?


A kilopixel is defined as one thousand pixels. We have thousands and thousands of pixels, 999,999 (plus 1) to be exact, thus the content relevant domain name. We hope that this will help with our marketing as well.

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8. What are your Terms And Conditions?


Please click here to review the Kilopixels.com Terms And Conditions.

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